Beats by Dre, commonly known as Beats, is a prominent audio brand recognized for its headphones, earphones, and audio accessories. Founded by music producer Dr. Dre and record executive Jimmy Iovine, Beats emerged in 2008 as a premium audio brand with a focus on delivering high-quality sound combined with stylish design.

Beats products are celebrated for their deep bass and contemporary aesthetics, appealing to a younger demographic. The brand gained widespread popularity partly due to strategic partnerships with celebrities and athletes, contributing to its image as a symbol of urban culture. In 2014, Apple Inc. acquired Beats Electronics for a substantial amount, solidifying its presence in the audio industry.

The product lineup includes a variety of headphones and earphones, such as the Beats Solo and Powerbeats series, catering to different user preferences and lifestyles. Additionally, Beats has expanded its offerings to include wireless earbuds, providing users with a seamless audio experience. Over the years, Beats has maintained its status as a recognizable and influential brand in the audio market, blending technology, fashion, and celebrity endorsements to create a distinctive audio lifestyle brand.