The Hyundai Le Fil Rouge is a concept car that made its debut at the 2018 Geneva International Motor Show, showcasing Hyundai’s evolving design philosophy. The name, translating to “common thread” in French, signifies the vehicle’s role as a representative of Hyundai’s future design direction. Designed under the guidance of Luc Donckerwolke, Hyundai’s Chief Design Officer at the time, the Le Fil Rouge exemplifies Hyundai’s commitment to Sensuous Sportiness—a design language that emphasizes proportion, architecture, and technology.

The exterior of the Le Fil Rouge features a long wheelbase and a sleek profile, with a distinct front grille and a panoramic glass roof that seamlessly integrates into the rear. The concept’s design focuses on achieving a balance between elegance and athletic dynamism, setting the stage for Hyundai’s future production models. Inside, the Le Fil Rouge offers a minimalist and harmonious cabin, blending cutting-edge technology with simplicity. The concept car reflects Hyundai’s vision for a unified design philosophy that will influence their entire lineup, establishing a cohesive and recognizable identity across various models. While the Le Fil Rouge remains a concept car, its design principles continue to shape Hyundai’s approach to automotive design in the pursuit of a more cohesive and emotionally resonant visual language.