Nike’s iconic slogan, “Just Do It,” coined in 1988, has become synonymous with the brand’s ethos of determination and action. Developed by advertising agency Wieden+Kennedy, the slogan encapsulates Nike’s message of empowerment, encouraging individuals to overcome obstacles and pursue their goals relentlessly. Since its inception, “Just Do It” has transcended mere marketing jargon to embody a cultural mantra, inspiring athletes and everyday individuals alike to push beyond limitations and seize opportunities. Its simple yet powerful message continues to resonate globally, cementing Nike’s position as a leader in sports apparel and athletic innovation.