The Selfridges Building in Birmingham, England, is a distinctive and contemporary structure that is part of the Bullring shopping center. Here are key features and information about the Selfridges Building in Birmingham:

1. Location: The Selfridges Building is located in the Bullring shopping center, which is situated in the heart of Birmingham, one of the major cities in the United Kingdom.
2. Architectural Design: The Selfridges Building is renowned for its futuristic and innovative architectural design. It features a striking facade known as the “bubble wrap” or “blobitecture,” characterized by a series of shiny aluminum discs or “bubbles” that cover the exterior.
3. Architect: The building was designed by the renowned architecture firm Future Systems. The design was led by the architect Jan Kaplický, who envisioned a structure that would stand out and make a bold statement.
4. Purpose: The Selfridges Building houses the Selfridges department store, a well-known luxury retail brand. The store offers a range of high-end fashion, beauty, and lifestyle products.
5. Bullring Shopping Centre: The Selfridges Building is a prominent feature of the Bullring shopping center, one of the largest and most popular retail destinations in Birmingham. The Bullring is home to a variety of shops, restaurants, and entertainment options.
6. Opening: The Selfridges Building in Birmingham officially opened in 2003, marking a significant addition to the city’s architectural landscape.
7. Awards: The distinctive design of the Selfridges Building has earned it several architectural awards. Its unique and contemporary appearance has contributed to its recognition as an iconic landmark in Birmingham.
8. Public Reaction: The building has sparked diverse opinions and reactions from the public and architectural critics. Some admire its avant-garde design, while others find it controversial.
9. Night Illumination: The Selfridges Building is often illuminated at night, creating a visually striking display that adds to its allure as a modern architectural landmark.