Priyanka Chopra, a globally renowned Indian actress, producer, and former Miss World, became the face of Schmitten Luxury Chocolates in 2013. This collaboration marked her entry into the world of brand endorsements, showcasing her popularity not just in the film industry but also as a coveted personality in the advertising realm.
Born on July 18, 1982, in Jamshedpur, India, Priyanka Chopra’s illustrious career spans Bollywood and Hollywood. Her notable films include “Dil Dhadakne Do,” “Bajirao Mastani,” and “Mary Kom” in Bollywood, while she gained international acclaim for her role in the American TV series “Quantico” and her Hollywood debut in “Baywatch.”
Schmitten, a premium chocolate brand, strategically chose Priyanka Chopra as its brand ambassador to leverage her global appeal and charisma. This collaboration not only highlighted Priyanka’s influence but also positioned her as a symbol of luxury and sophistication, aligning seamlessly with Schmitten’s brand ethos. The partnership successfully merged the worlds of entertainment and indulgence, creating a powerful association between Priyanka Chopra and Schmitten in the hearts of consumers.